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Since the founding of August Beer, we have focused on the creation of genuine, honest-to-goodness beer. That has been missing from the large-scale manufacturing process. August Beer returns to the origins of beer brewing with a natural, handmade brew. Our August Pilsner expresses that philosophy with pure, unfiltered flavor, time after time.
During the 16th century in Bayern, Germany, the taste of beer was often compromised for the sake of lower costs, and the lack of fermentation was often disguised through an increase in alcohol content. (Apparently, some things never change.) Concerned about the situation, William IV, Duke of Bavaria, adopted the Reinheitsgebot (the Purity Law) in 1516, thus limiting the ingredients of beer to water, hops and barley-malt. In 1871, after the King of Prussia William I became the German Emperor and unified the country, the Purity Law continued in force, lasting through the days of the Weimar Republic and the rise of the Nazi regime. Once the European Commission was founded, however, it became problematic as a non-tariff barrier. So, although the Purity Law is no longer applied to beers that are imported or exported, it is still the authority in regard to beers brewed for Germany's domestic market.
Lager beers brewed under the Purity Law were fermented at low temperature and allowed to mature for long periods of time in order to develop their full, refreshing flavors. However, such production was limited to the Bayern region. The situation changed dramatically at the end of the 19th century, when new refrigeration technologies made it possible for beer lovers far and wide to experience the excellence of the brewer's craft.
Lager beers originated on the European continent; hence, we have Pilsner.
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