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Masanobu Fukuoka Natural Farm

Masanobu Fukuoka Natural Farm
Farming, food, beverage
Shiki-gun, Nara

About us.

Masanobu Fukuoka’s book, “The One-Straw Revolution,” caused a worldwide sensation when it was first published. His philosophy and principles, unconstrained by preconceptions or established practices, struck a chord with readers, encouraging many of them to come to visit his farm. The book was published during an era of worldwide economic growth and progress, symbolized by consumerism and the notion of satisfaction from material things. By contrast, his book was a guide to the pursuit of spiritual rather than materialistic fulfilment. Masanobu believed that his farm should serve as a ray of light against the backdrop of the times.

Based on Fukuoka’s original principles, our commitment is to agricultural produce carefully grown by hand, engaging respectfully with nature and sincere in our interactions with consumers. The products may sometimes look a little irregular, or seem slightly misshapen, but we believe this is the essence of being human. Our farm’s ethos is simple honesty: we will never mislead consumers or try to influence the course of nature itself.

However distorted and chaotic the world may seem, nature remains unchanged, the purity of mountains and rivers harking back to their original state in times gone by. Large rivers are formed from little drops, and the countryside all around is created anew. The relay of life goes on. Masanobu’s sons, Masato and Hiroki, now oversee the farm. It aspires to be one of the little drops in the large river, full of the spiritual purity of the Ehime countryside, unchanged from day to day.

This is the essence of the Fukuoka Natural Farm.

Masanobu Fukuoka Natural Farm

Masanobu Fukuoka Natural Farm Marmalade 3 types set

Hand-processed fresh and powerful fruits are grown in nature. Marmalade maximizes the natural taste of each ingredient, such as Amanatsu, grapefruit, and lime. Pursuing simple taste without using anything extra.

We used abundant fruits grown in our garden, which believes in the power of life that nature originally has and aims to live with all kinds of life, and made it in pursuit of simple taste without using anything extra.

The marmalade set is perfect for gifts and souvenirs.

Masanobu Fukuoka Natural Farm

Hiroki Fukuoka

Fukuoka Natural Farm Farmer
Hiroki Fukuoka

I was born in 1973 and grew up as one of the next generations of a farming family. In my adolescent years, I became increasingly interested in environmental issues and the philosophy of nature and humanity. This inspired me to learn more about my family’s natural farming practices and techniques, as I prepared to inherit the family business myself one day. After my student life, I went off to discover more about the world. My father said to me, “I’d like to see you back here by the time you’re 30.” However, what I really wanted to do was start putting into practice everything that I had learned about farming and agriculture. So I ended up taking over the farm when I was 25 years old.

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