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Feelware Selection by Da Vinci Brains

Feelware Selection by Da Vinci Brains
Field:
Concept/Contents Planning &Sales
Location:
Ota-ku, Tokyo, Japan

Welcome to the Feelware World of “kawaii” craftsmanship!

Have you heard of the Japanese word “kawaii” before? We Japanese people have valued our sensibility all through our history, an example being our great love for the beauty of cherry blossom.

When we use a gadget that we feel is “cool”, the feeling can stimulate our sensibility and our five senses will be activated – or maybe even six!

In modern society the value of information is changing all the time. At first we developed hardware, followed by software. We feel the third phase could eventually be “feelware”.

What is “feelware” then? Here we present “kawaii” craftsmanship for you.

While you use the “kawaii” gadget, it leads you to the “feelware world”, hopefully stimulating your sensibility!

Feelware Selection by Da Vinci Brains

“Kawaii” Sakura Koma, -Cherry Top blooming 5 petals

What is "feelware"?

Here we present SAKURA KOMA – a cherry spinning top. While you spin the top, five petals will appear and lead you to the “feelware world”, hopefully stimulating your sensibility! Sakura Koma is a finalist of 2014 Kawaii Kansei Design Award.

Feelware Selection by Da Vinci Brains

Tin Vessel “Oska Naniwa Suzuki” & Collaboration with the lacquer (WAJIMA/KISYU)

In ancient times,the tin vessel was mainly used as an object for Shinto and Buddhist deities. In Edo period, it came to be used widely among the public.

The Minister of International Trade and Industry (now the ministerof Economy Trade and Industry) set the specification for traditional “Osaka Naniwa Tin ware” in March 1983. Nowadays tin vessel craftsman collaborates with the lacquer craftsman and creates the quite new sensibility toraditional crafts. These products provide you the japanese Kansei feeling; .that is ,Feelware.

Feelware Selection by Da Vinci Brains
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